When conducting an advertising campaign, it all comes down to strategy. You need a good strategy in place to give your advertising campaign the best chance of success. Driving traffic to your website without an effective strategy in place will simply result in wasted money.
- Are serious about generating new customers and revenue
- Understand the importance of marketing and advertising
- Are seeking a competitive advantage
- A willingness to commit to a 6 month campaign in order to produce effective results.
In saying this, we do not have any minimum advertising contracts, however we ensure the expectations are clear at the start of each and every campaign.
To promote your brand, increase front of mind awareness and increase website traffic from specific target audiences.
To capture ‘high intent’ search terms when people are ready to buy a product/service and are at the point where they are deciding who to purchase from.
To maintain front-of-mind brand awareness between an initial website visit, through to brand/service/product consideration and to the end buying decision.
Landing Page content, communication style and layout is incredibly important to the end conversion rate produced. With several hundred landing pages built and split-tested, we have a deep understanding of how to drive conversions specifically from Google Search Ads. This is an entirely different process to driving conversions from Facebook Ads, SEO traffic or other sources.