I recently had an epiphany.
True story – and it’s not because I love saying (and writing) the word ‘epiphany’.
I was meeting with a new client and I asked, ‘so what’s your story’? They launched into their background. Their personal history and that of how their new business idea came about. It was an excellent story. To which I replied with ‘Well, that story is going on your website!’.
You know why? It made a connection. They had alerted my sense of intrigue and had me hooked. I wanted to know more. I wanted to support their business as it struck a chord with me. It just… clicked.
After joining another copywriting mastermind group, a member said ‘Vanessa! You must share how you came up with your business name!’ I spend all this time delving into the brand story of my clients, yet only to not share my own.
Typical! A builder’s house is always the last to build right?